Howdy, I'm Logan
I design intuitive products
& thoughtful experiences.
Based in Dallas.
I'm a Product Designer with 15+ years of turning ideas into impact. I kicked off in print design and branding, then pivoted to digital products, crafting user-first solutions for startups and enterprise companies. I live for designing scalable, intuitive systems that blend strategy and soul. From big visions to tiny interactions, I team up cross-functionally to make complexity click.
Lytho R+A: Designing
Faster Creative Approvals
2023 - 2024
Creative operations platform for in-house creative/marketing teams, streamlining asset management, project collaboration, and content production.
Software Development (Creative Operations Platform)
Senior Product Designer & Product Design Manager
2 PMs, 7 Developers, 1 Agile Coach, 3 Designers, Customer Experience Team, Senior Leadership
Enterprise creative teams faced disjointed asset review processes due to multiple disconnected tools, causing communication breakdowns, prolonged review cycles, and excessive developer rework.
Build an integrated and standalone Review + Approval solution offering advanced markup, threaded feedback, and streamlined approval workflows, significantly accelerating creative approval cycles for global marketing teams.
Michaels MakerPlace:
Crafting a Marketplace Edge
2022 - 2023
A major arts and crafts retailer, Michaels launched MakerPlace as an online marketplace for handmade goods, DIY classes, and craft tutorials.
Arts & Crafts Retail
Senior Product Designer, “Design System (DS) Keeper”
~10 Designers, 3 PMs, 100+ Developers, Head/VP of Design, Marketing, Customer Insights
Artists and makers struggle to sell handmade goods online due to high costs, rising fees, and competition from mass-produced items. Most makers see a gap in the current marketplace, which limits their success and income. Shoppers looking for unique, handmade products and creative classes also lack a dedicated platform connecting them with independent creators.
Create a differentiated, seamlessly integrated marketplace experience with intuitive seller onboarding, consistent brand-aligned UX, and engaging user features, positioning Michaels as a compelling competitor in handmade goods.
EquinEdge: Modernizing
Horse Racing Analytics
An AI-powered handicapping platform that provides real-time horse racing analytics and predictive metrics for bettors of all levels.
Horse Racing & Handicapping
Lead UX/UI Designer
1 Designer (myself), CEO, 3 Developers, ~5 SMEs, 1 Project Manager
Existing horse racing tools were complex, inaccessible to novices, and poorly optimized for mobile, resulting in low engagement and limited user retention among new bettors.
Design a streamlined, intuitive digital handicapping platform that balances advanced analytics for seasoned bettors with accessible, mobile-first experiences to attract and retain novice users.
ConsultHTS: Redesigning
for Healthcare Impact
(acquired by HBS; design since replaced)
ConsultHTS delivers specialized consulting in transition and activation planning for building projects, helping facility managers, property developers, and construction teams seamlessly bring buildings to life.
Healthcare Transition & Activation Services
Lead UX/UI Designer
1 Designer (myself), 3 Developers, CEO, VP of Operations, 1 Senior VP, multiple SMEs (Hospital CEOs, staff, and nurses)
The original ConsultHTS website was cluttered, outdated, and overwhelmed hospital administrators with dense, proprietary content, negatively impacting lead generation, brand perception, and acquisition potential.
Redesign and modernize ConsultHTS’s website to clearly communicate specialized healthcare transition services, streamline navigation for hospital leadership, and enhance brand perception to support business growth and acquisition prospects.
Lytho Design System &
Component Style Guide
Lytho is a creative operations platform for in-house creative/marketing teams, streamlining digital asset management, project collaboration, and content production.
Software Development (Creative Operations Platform)
Senior Product Designer
Product Managers, ~6 Engineers, QA Engineers
Due to acquisitions and legacy UI inconsistencies, Lytho lacked a centralized, cohesive design system, resulting in fragmented user experiences and inefficient development processes.
Develop a unified, scalable design system and component library to standardize user interfaces, streamline development, and ensure WCAG accessibility across Lytho’s DAM, Workflow, and Review + Approval products.
Meet the Designer
I’ve always been curious, and that curiosity shows up in a lot of different ways.
Guitar – This past year I’ve been diving into the blues, from 12-bar progressions to sharp phrasing and complex licks.
Chess – I’ve been playing for over a decade and currently have a 2300 bullet rating on chess.com (if you know, you know).
Espresso – As a lifelong non-caffeinated human, I’ve recently stepped into this new world and am working on perfecting my cortado game.
Rockhounding – My best find is a clear quartz crystal I dug up in Arkansas. It’s about the size of a small cat. And yes, rockhounding is real.
Plants – I’ve got 50+ houseplants. To simplify care, I built an AI app to catalog them with detailed notes and reminders.
Hiking – Or maybe “walking” is more accurate – but either way, I love being outdoors. My partner Stephanie and I have probably hit every major park in the DFW area.
Design fits naturally into all this. It’s my way of exploring ideas and solving real problems, and that’s always been my sweet spot.
Currently Reading
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Currently Spinning
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Currently open to new opportunities.
Looking for a dedicated designer to elevate your mission? Let's talk!